The Silver Economy represents a significant revenue and growth opportunity across industries, and business leaders and entrepreneurs of all ages are staking a claim.  While “Silver is the New Green," there are still many who remain on the sidelines because of outdated ageist attitudes that prevent them from fully realizing the potential benefit of this $20 trillion market. In this session, we will hear from leaders that have recognized this business potential, fully engaged their aging strategies and are seizing this opportunity to their advantage.

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