Mafalda Honório currently leads the Longevity Initiative at Fidelidade, Portugal’s leading insurance company. With over 15y ears of experience in the fast-moving consumer goods industry, she previously worked at Unilever, one of the largest multinational companies globally. During her time at Unilever, she held various roles in Customer Development and Marketing, covering multiple FMCG categories, and earned two international"Perfect Store Awards." These experiences emphasized the importance of prioritizing customers and people in her professional approach. At Fidelidade, Mafalda recognized longevity as both a challenge and an opportunity, aiming to transform societal perceptions and business strategies around aging. She is developing and implementing comprehensive longevity strategies to prepare the company for increasing life expectancy and to support customers throughout their life journeys. Her work is driven by a purpose-driven mindset and a commitment to community, reflecting her passion for creating meaningful and fulfilling lives.
