Companies worldwide have conducted market research to understand the changing needs of older consumers, but even beyond that, the“healthy aging” market is vast, diverse, and lucrative. A cross-sector panel of leaders who are all leading in the silver economy will help bust myths about older consumers as monoliths and tackle ageism for market advantage. Audience members are invited to share their ‘silver market’ learnings and questions. (This session will utilize Pigeonhole to facilitate audience interaction).

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