Women currently control more than $31 trillion of worldwide spending, and by 2028, will control 75 percent of all discretionary spending. And, while women live longer than men, they also spend 25 percent more time in poor health, a fact that threatens healthy aging for – and the economic potential of– women. At last year’s Silver Economy Forum, GCOA launched the WISE Council, built on the premise that when women age healthily, their families, employers, communities and economies all win. This panel will discuss the keys to unlocking the power of Women in the Silver Economy.

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